10 Reasons your Website Loads Slowly

Dear blogger or website owner, it’s time to update your knowledge on a few web development tips. We would do our best to make this piece as understandable as possible. However, this article will be more helpful to website owners who actually see and work on their codes themselves or pretty much anyone who knows their wordpress.

One of the most essential qualities of a good website that drives traffic is ‘website speed’. Many people would rarely ever revisit a slow website. A slow website could cost you hundreds to thousands of visitors monthly, this is especially due to the poor user experience which a ‘lazy’ website offers. A slow website could also affect your ranking with search engines as well as your conversion rate. The very first step to curing a slow website is identifying the cause.

So, if you’re a web admin reading this, here are 10 reason why your website could be loading slowly.

#1 Using a free or cheap web host

Free stuffs usually comes with side effects more than 80% of the time. Usually, many prospective website owners are tempted to search for free web hosts or the cheapest available web host to host their websites on. The main disadvantage of this, aside from the numerous limitations is that your website becomes a ‘snail’ per se. The reason for this cannot be overemphasized. You’re not the only one who wants the freebie, millions of other users are bound to share that web host with you. The effect of this is slow server performance (due to overload) which leads to a slow website on your end.

X10hosting.com, Wix.com and ByetHost.com are a few free webhost I’ll advice against. Host-gator and Godaddy are not bad choices.

#2 Website Traffic

Maybe your website is popular because you’re now showcasing an interesting business and you’re having hundreds of thousands of visitors daily -that’s a lot of traffic you’re getting there mate! Usually, traffic is one feature that slows down a server more than anything else. Remember the ‘N-Power’ website created by the Federal government for massive employment and training of graduates? That website crashed for no reason other than traffic.

When a server finds it difficult to manage your website’s traffic the result is a snail-pace website. Subscribing for more bandwidth and storage can help fix this.

#3 Number of plugins

The number of plugins you have installed on your Content management system (CMS) could also affect the speed of your website. One of the chief culprit of this is WordPress. Each plugin you have installed on your WordPress usually makes a file request each time they are activated. The request is usually for a Cascading Style Sheet (CSS) file or a javascript file. Imagine these plugins making thousands of request per a second.

This issue can be fixed by using only necessary plugins. Delete the show-stoppers please!

#4 Size of your web pages

The ideal time it should take your website to load is just under one second. Users would get impatient if your site takes more than 3 seconds or more to load. One feature of your website that could slow down the speed of your website is the size of your web pages. How many megabytes of images and videos do you have stuffed into that web page of yours?

Remember, your visitor’s browsers needs to reconfigure the texts, videos audio and other multimedia you have on your page before your user can access them. These are features that could bug down your site.

#5 Using an outdated content management system

Usually most software come cool and interesting but eventually develop bugs along the way. This is why developers have learnt to constantly update their software so as to negotiate these bugs.

If you’re using WordPress or any other CMS, you must ensure that you are using the latest version. Failure to do this could leave your website visitors dissatisfied due to the tardiness of your site.

#6 Too much dynamic content

Millions of people across the globe are now used to surfing the web using mobile devices such as smartphones and tablets, this number includes your website visitors too. They will gradually get bored if your website loads slowly on their devices. One of the reason for this is if you have too much dynamic content on most or all your web pages.

Dynamic content load slowly on mobile devices and sometimes even on computers, consider using static content more (as necessary). Only use dynamic content in your home page or where necessary.

#7 Excessive flash content

Embedding so much flash content into your web pages will not only slow down your website’s speed but eventually crash it. This is the technique used by hackers to bring down web pages. They flood the website’s cache with flash content which ends up bringing the website to a standstill.

You can avoid this by using as little flash as possible in your website’s landing page.

#8 Your server location

Contrary to many misguided beliefs, Computers cannot really do everything. Let’s relate this to a web server, shall we? A web server is a huge Super computer which delivers your web pages to your clients via their web browser. Think of a web server as the ultimate hardworking delivery man. How easy do you think it will be for your delivery man to travel seven continents to get a simple message across to you?

The bottom-line is, if your web server is located far away from where your clients are trying to access your website from, then they’ll probably experience a slight delay on your website.

#9 Code density

“Honestly who wrote these codes for you and why is it crammed up with a lot of crazy stuffs?” My professor would always ask this question each time he picks up an assignment with irregular coding. My point with that short illustration is; your coding determines your website, not just graphics but speed too.

Clogging your backend with just too much unnecessary HTML and javascript codes will eventually make your website slow. You can be more creative can’t you?

#10 Redirects! Redirects!! Redirects!!!

Having your website constantly redirecting your visitors will bore them into leaving your page altogether and searching for the same service elsewhere, and trust me there’s plenty. Yes, your website might be fast, but when the website continually redirects visitors to numerous other pages before they can get information, visitors take their business elsewhere.

Why not avoid all the annoying back links (< a href =” url “> text < /a >) and only use what’s necessary?

Even if you aren’t so much the ‘techy’ type, I’m of the firm opinion that you’ve picked up a few skills today.


Leave a Reply

Your email address will not be published. Required fields are marked *

FREE eBook - Blogging Cash Course
Subscribe to our newsletter and we will send your free ebook to your email right now!
Thank You! We will send free eBook within a while.