Google Adsense is one of the popular ways many websites use to make money for their businesses. I you’re wondering what Google Adesense is all about, here’s a simple explanation; Google use blogs and independently-owned websites to run the ads of various companies hence Google Adsense. For instance, we see the ads of popular online stores like Jumia and Amazon; those ads are not run directly by either Jumia or Amazon on those sites rather they are run on Google who then run them on independent sites that have signed up to the Adsense programs.
Google adsense is unique because they have guidelines and rules for accepting websites on the platform, so you find them rejecting websites for not meeting up to their often strict guidelines. In this piece I would discuss why your website has not been approved for Adsense.
Many bloggers are impatient especially when they hear news of how people are making millions from blogging; without finding out how long it took them to get to that level, they delve right in. Some bloggers are barely a year and struggling to produce quality content and they are already thinking of making money. Google will disapprove your website if it is still in beta stage or still under development. You must ensure that your website has enough content and is fully functional for it to be considered in the program. More so, there is an emphasis on text content than videos and media content. You have to establish your blog niche because this will determine the ads shown on it.
Clicking ads on your own website
This is a very serious violation on the part of Google. Some people carry out fraud clicks on their websites so it looks as if they are getting clicks. Google on their part have a way of detecting such especially through IP addresses and the user ID of the person logged onto a platforms.
These are known as web robots or bots which are software that run automated tasks and scripts on websites. They provide greater activities than humans would produce. Google reject sites that depend on bots for traffic rather than organic or human traffic. This is because the essence of Adsense is to promote business ads of companies that pay for these ads to Google and for it to be worth the pay they must convert to leads and eventual sales. These sales can only be carried out by humans. So one of the reasons for rejecting your website could be due to invalid traffic mainly generated by these bots.
Using paid to click programs
There are programs online that allow you to pay for people to click on ads on your websites. It is like spending money to make money but to Google this is fraudulent clicks as well. This can get you barred from the Adsense program even after being accepted. Getting accepted to the program is one thing; producing content that will keep bringing back people to click on those ads is another thing you must do.
Manipulating Ads Servers
Businesses and some bloggers have a way of manipulating the way ads are used on their websites. Some people simply create websites that lack quality content but desires to use them serve ads and this is against Google guidelines. You also find people who try to bypass the normal review process by Google. There are also malicious software and website that are used to collect people’s personal details and passwords and they are flagged as malicious by Google.
Cajoling your readers into clicking ads
This also is a violation of Google procedures and guidelines. Some bloggers do this in a bid to get clicks that pay more by Google. They do this by asking friends to click on the ads on their website. These clicks however don’t get to the end of the redirected page which only proves that they are fraudulent clicks.
Cunning ad placement
Placing ads simply that now have to compete with the content that you are suppose to be serving. Some people do this through click baits that are linked to words, so that when clicked you are redirected to another site.
Embedding ads in applications
This is common in applications that are not particularly useful to so many people yet ads are placed on them. Some these applications expect you to pay for the premium version so that these ads can be removed. This is a way of making money with both the ads being there and not being there too.
This too is against the policy of Google seeing that expect every website to produce useful and original content that can serve a reasonable audience. Website that share nude content have a high probability of being rejected for the Google Adsense program.
Violating Google webmaster guideline
This involves following the guidelines required for designing and building a website before applying to Adsense. This include page sizes, content serving, plugin usage (which slows down sites), responsiveness of the website, load time and more. Google expects that your site has been fully built and is not on beta stage.
There are situations where people make use of images, quotes and content that have been copyrighted for use by the owner alone. Some newspaper houses like Punch Newspaper warns against the use of their materials without express permission from the editors of the company. This can bar you after being approved or deny you initial acceptance.
This includes content that are not allowed by law to be published on the web for instance child sexual abuse, child exploitation, terrorism issues and more. This can come in various formats, text, videos, pictures, recorded sounds and more. They are seen as being offensive to the consumption of the general public.
The reason Google Adsense is regarded as the top server of ads is because of their laid down rules (even though might seem excessive) but this places them on high pedestal and standard. So bloggers who wish to get on the Adsense platform need to meet every requirement before being approved. In fact sometimes it takes years for your approval to scale through.