As an internet user, you might be wondering or probably confused about why people are so obsessed about blogging. Even those who already own their website are advised to start a blog. If you’re wondering what the fuss is about blogging, this article is for you.
I’m going to explain to you all you need to know about a blogging, from its meaning to how to set it up, promote it and ultimately, make money from it.
What is a Blog?
A Blog is similar to an online diary or journal. Its a short form for the word “Web log”.
Blogging started in late 1990s and has become increasingly popular ever since. Almost everyone is seeking to have a blog these days, from CEOs of large companies to teachers, from world travelers to teenagers. Even my Dad has his own blog now!
Difference Between a Blog and a Website
A blog is a more personal and informal means of communication unlike a website. A blog is much easier and cheaper to set up than a website. Also, a website is more static than a blog which has several pages being added continuously.
Where to Start a Blog in Nigeria
You can easily start your own blog for free using Blogger or WordPress.
How to Run a Blog in Nigeria
Try to update your blog post at least once or twice a week on topics related to your website. Blogging will further improve your rankings in the search engine and open up the communication channels between you and your online visitors or customers, encouraging them to interact with you while giving them a reason to return to your site in future.
You don’t have to spend much time and resources to own a website, you can set up a blog quickly and easily. I recommend opening a free account with Blogger. You can blog about anything that interests you, for example your hobbies, your favourite vacation spot, a sport or your business. Just make sure you pick something you are knowledgeable about.
Where to Host Your Blog in Nigeria
Once your profile has been successfully set up and you have chosen a template of your choice, you can start blogging.
Ways of Making money from your blog in Nigeria
There are several ways of making money from your blog, but here are a few of the ways to get you started:
This is an ad powered by google placed on your blog to ensure you get paid every time the ad is being clicked by your site visitor. Google Adsense is free to join and easy to set up.
This allows you to sign up for affiliate programs which are related to the topic of your blog and display links to related products on your blog.
Trade Doubler, Clickbank and Commission Junction are good places to start affiliate program, or you can simply Google search for “affiliate program” inline with you blog topic.
You would receive a certain commission whenever someone clicks to buy a certain product through your affiliate link. If you are vast in knowledge about your topic you could also write product reviews to help increase your affiliate sales.
Sell Advertising Space
You can create an advertising space on your blog if you have a popular blog and charge people for advertising on your blog. This could be in the form of a banner, text link, or an image.
Sell a Product or Service
You can also make money of your blog by selling specialized products and services. Some popular products people sell on their blogs include eBooks, handcrafted items and tutorials.
Ways to promote your blog in Nigeria
You are not going to make money from blogging unless people can find it. As soon as you have started making post on your blog, you know it’s time to also start promoting it.
You can promote your blog by:
- Submitting your blog to blog directories. You can do a quick search for “blog directories” in Google and submit your blog to these directories.
- Liaising with other bloggers to exchange blog links with you – you put a link to your blog on their blog in exchange for a link on your blog.
- Publishing your blog article and posting it on article directories. While doing this, always remember to include an author’s resource box with a link to your blog.
- Pinging blog services every time you make a new post – You can visit pingomatic.com and pingoat.com to get this done.
- Participating in forum discussions, with topics related to your blog. Include your blog link in your forum signature.
Finally, once you have monetized your blog and you have started promoting it, always ensure you post regularly.
Frequent posting is the most important aspect of every successful blog. Don’t allow your blog to be filled with virtual dust due to inactivity!