You might be hearing this for the first time, but your blog’s bounce rate is one key thing you cannot ignore if you intend on becoming a successful blogger.
What is bounce rate?
Your bounce rate simply means a number of visitors who leave your blog directly from your landing page or from your entrance page. Your entrance page is the page from which a visitor enters your blog. A user might have landed on your entrance page via search engines result page or from one of your social shares. But if a visitor leaves your blog without visiting any other page on your blog that’s referred to as a Bounce.
So, when we calculate the percentage amount of visitors who leave your blog from the entrance page, which gives us your bounce rate.
In this article, I will give you some 5 proven ways to reduce your bounce rate.
Without further ado let’s get to it, shall we?
Properly format your content
How user-friendly and readable is your content? This might be the chief reason why many visitors are not sticking around your blog. Carefully organize and format the text in your content. Don’t bamboozle your audience with large blocks/chunk of texts.
Make use of larger fonts instead of tiny ones; tiny texts it could put some people off. Use bullet points were necessary, instead of comma separated values.
Use layout and themes which make for easy navigation on different web browsers and are mobile friendly.
Keep your blog content fresh and unique
People are constantly searching for blogs that offer fresh, unique, interesting and relevant content. If you want to convert passive visitors into loyal readership, you should step back and take a second look at the content you are putting out. Is that what people are looking for?
When visitors find that they can get current information and updates from your blog, they are likely to hang around more. Fresh, unique and helpful content also helps attract new visitors.
Make sure your blog loads fast
Internet users are becoming more and more impatient every day. They know what they want and they cannot wait to get it as soon as they make a request. If your blog takes too much time to load, then you risk losing plenty of your visitors to a competitor. By too much time, I mean, just over 3 seconds. After 3 seconds, your visitors are more likely to hit the back button and look for something more responsive.
If your landing page takes too long to load, it could also hurt your search engine ranking; this is the more reason why you have to work on how fast your blog loads in order to reduce your bounce rate.
Analyze your page loading speed using this tool known as GTMetrix.
This material on reasons your website loads slowly will be help you identity the root cause and fix it.
Reduce the number of popups on your blog
One too many Popups are nothing but a kill-joy for visitors. Put yourself in the shoes of your reader, how would feel if you’re trying to grasp the point of an article and an annoying popup comes up displaying an Ad or something you don’t want to see?
Many polls that have been conducted by top bloggers over the years have shown that the vast majority of users loathe pop-ups and find it insanely annoying.
However, I won’t deny that popups are a great marketing tool and usually help garner email subscribers. If you must use popups, make sure they are well-designed and that they not mesmerize the user in any way. They should also be easy to dismiss.
Your visitors can get tired of clicking the back button to come back to your blog every time they click an external link in your post. This can greatly increase your bounce rate, as your visitors are likely to get distracted and move on without returning to your entrance page.
To avoid this, it is advised that you make all external links to open in a new tab. This is very easy to do on most blogging platforms; it only requires a click of the button that says “open link in new tab/window” when inserting an external link.
Reducing your bounce rate is one of the ways you can grow your blogging business and truly become a successful blogger. If this post was helpful, don’t leave without leaving a comment or sharing it with friends.